Project: The US Food and Drug Administration (FDA) is rich in diversity, talent and technology. Their culture is inclusive and collaborative. Our job was to capture it.
Scope: From an Excel document, phone discussion, and a very tight set of governmental requirements, we designed a management and production approach to capture a broad content library at their Washington, DC campus.
Scale: Front to back-end production including shoot breakdown, scheduling, coordination, site walk-through and tech check, casting of employees, travel, and all the usual production line items that go with a traveling production.
Usage / Distribution / Channel(s): Website, Internal, Collateral, and Print.
Delivered: 100-plus selected, edited, and retouched frames representing a day in the life of the people of FDA. Delivered processed low-res placement jpeg and high-res psd format with matched file names.