Project: Consumer Advertising Campaign
Scope: From layout and mood boards provided, produce three-ad series of women feeling the relief to be expected by using Lyrica.
Scale: Soup-to-nuts production management and development. Inclusive of cost breakdown and control, casting, all pre-production, scheduling, production, and post-production (crew, equipment, talent, vanities, wardrobe, retouching, and all other production and post expenses.)
Usage / Distribution / Channel(s): Website, Digital, Collateral, and Print.
Delivered: Three fully finished images formatted per layout. Delivered digitally as color-matched high-res AdobeRGB and CMYK psd files.