Project: For product launch of a new high-speed professional camera, Nikon asked us to produce a series of specified stop-action track & field moments.
Scope: From provided pencil sketch thumbnails, placement layouts, and a pre-production meeting, we produced the content in a one-day production.
Scale: This project came to us in partnership with another production company that was handling all the product photography. We collaborated closely with their production team to align our approach and schedule. They handled the logistics on this one, Richard directed, designed lighting, blocked, and shot all the aspirational campaign-specific sports images with resources supplied.
Usage / Distribution / Channel(s): Website, Digital, Collateral, and Print.
Delivered: Six action sequences, plus variations.