Project: Consumer Advertising Campaign
Scope: From layout and mood boards provided, produce three ad series of women feeling the relief to be expected by using Lyrica.
Scale: Soup-to nuts production management and development—Inclusive of cost breakdown and control, casting, all pre-production, scheduling, production and post production (crew, equipment, talent, vanities, wardrobe, retouching and all other production and post expenses.)
Usage / Distribution / Channel(s): Website, digital, collateral and print.
Delivered: Three fully finished images, formatted per layout. Delivered digitally as color matched high-res AdobeRGB and CMYK psd files.