The “Espoir” Attitude (Director’s Treatment)
The Espoir girl is a freethinking young woman. She is liberal and lives life to the fullest. She is fun driven, not focused on career or self-gain. She is self confident and trendy, possessing her own unique sense of style. She is full of energy, living today like there is no tomorrow. She is not concerned about the future and lives in the moment. She likes music and movies and would rather be active and socializing  than at home surfing social media. She is tech savvy and modern, getting her information via the internet or word of mouth. She is curious and emotional with a cute, lively and bouncy attitude. Her eyes are sparkling with energy.  She is secure and confident in her physicality. She is very comfortable in her skin with a personality that is larger than life. She is constantly on the move and energetic. Her lovable and vivacious spirit appeals to all ages and sexes. She is truly unique.

Project: Produce national fragrance campaign for consumer advertising, in-store, out-of-home, packaging and collateral throughout Asia.
Scope: From agency provided layout and mood board, define character, cast and produce studio production for product launch. 
Scale: All production management, direction and production design— inclusive of cost breakdown and control, casting, vanities and wardrobe, studio, special prop fabrication, all pre-production, scheduling, production and post production (composite and skin work.)
Usage / Distribution / Channel(s): Website, digital, in-store, packaging, collateral and consumer print.
Delivered: Two ads in portrait and landscape formats per publication specs, plus high-res uncropped files.

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