Synopsis: If you live with spasticity, you’re not alone. About 1.8 million Americans also live with it. The stiff muscles. The bent elbow or curled toes. The clenched fist or rigid ankle. Perhaps you have tried to find treatment, but still haven’t found one that works for you.
Scope: Working closely with agency creative, we designed a production workflow to capture green screen action (for animatics) in tandem with a library shoot to capture stills illustrating the physical attributes of spasticity.
Scale: We provided all the above-the-line and below-the-line items needed for production—management, pre-production, casting, principle photography to delivery. Final post was handled by agency.
Usage / Distribution / Channel(s): Website, digital, collateral and print.
Delivered: Nine choreographed and timed movements of moving picture with variations; ten still series of patients in various stages of spasticity, all color graded and digitally transferred.