Project: When David’s Bridal launched their wedding photography service, they had zero assets and needed content in a hurry. Two weeks later we delivered their first customer samples.
Scope: Ten days to produce a full-blown wedding: bride and groom getting ready for a well attended ceremony, then on to a themed reception,and finally, a festive limo departure.
Scale: The project came with a huge list of production requirements and a tight drop-dead delivery date. Items like casting twenty principles, over thirty extras, fittings, location, extensive product pulls, wedding cake, flowers, decorations, production design and every logistic imaginable: staging, project management, and the need for production design to harmonize with a specific color palette and story line, all in addition to the usual list of above-the-line and below-the-line items required to coordinate a production of a plus 100 head count of client, crew and talent. In the end, the production yielded a huge library of highly realistic lifestyle photos; and to quote our client, “The images are spectacular.”
Usage / Distribution / Channel(s): Website, digital, collateral, in-store and print.