Project: Re-Branding Photo Shoot
Scope: AltaMed contracted us to set new tone for photography. We worked closely with agency and AltaMed internal marketing departments to design an approach for capturing in-the-moment attitude photos with a warm and contrasty look. The end goal was to create photographs that represented healthy living and the services AltaMed provides to a multicultural patient base.
Scale: Soup-to-nuts production management and creative development. Inclusive of cost breakdown and control, casting, locations, production design, all pre-production, scheduling, production, and post-production (crew, equipment, talent, locations, logistics and negotiation for still photo shoot.)
Usage / Distribution / Channel(s): Website, Social,  ollateral, and Print.
Delivered: A large content library of color-graded still frames. Processed as low res. placement jpeg and high res psd format with matched file names.