CONTENT LIBRARY PRODUCTION
Project: It rained like we’ve never seen before, but that didn’t stop us from completing a content production for San Diego Gas & Electric and their agency, Sensis. Our feet got a little wet, but we went to town with rain blocks and safety precautions, and in the end, the day looked bright and sunny.
Scope: Diversity being key, we collaborated in defining an approach that would allow for multiple ethnic groupings in a variety of scenes representing a range of SDGE products, digital tools, and services offered to their customers.
Scale: We’ve worked with SDGE on many projects and have come to know their culture, brand, and customer. Partnering to design a front-to-back-end solution to produce a very complex spec. Included were all the expected above and below-the-line items necessary to execute an aggressive shot list.
Usage / Distribution / Channel(s): Website, Digital, Collateral, and Print.
Delivered: Uploaded to a digital gallery, we transferred a library of color-graded still frames—all processed as low-res placement jpeg and high-res psd format with matched file names.