CONTENT LIBRARY PRODUCTION
Project: Re-Branding Photo Shoot
Scope: AltaMed contracted us to set new tone for photography. We worked closely with agency and AltaMed internal marketing department to design an approach for capturing in the moment attitude photos with a warm and contrasty look. The end goal to create photographs that represented healthy living and the services AltaMed provides to a multi cultural patient base.
Scale: Soup to Nut’s Production Management and Creative Development– Inclusive of Cost Breakdown and Control; Casting, Locations and Production Design; All Pre-Production, Scheduling, Production and Post Production (crew, equipment, talent, locations, logistics and negotiation for still photo-shoot.)
Usage / Distribution / Channel(s): Website, social, collateral and print.
Delivered: A large content library of color graded still frames— processed as low res. placement jpeg and high res psd format– matched file names.