Project: Produce multicultural content representing a range of San Diego Gas & Electric customers using digital and environmentally friendly product and services.
Scope: From want list and fixed budget, produce still library and short clips.
Scale: Soup-to-nuts production management, development and execution—inclusive of cost breakdown and control, casting, location, production design, pre-production, scheduling, production and post production (crew, equipment, talent, locations, logistics and negotiation for still and two camera live action.)
Usage / Distribution / Channel(s): Website, digital, collateral and print.
Delivered: Nineteen 15-second multi-shot clips rendered for streaming and a deep content library of color graded still frames—processed as low res. placement jpeg and high res psd format—matched file names.