CONTENT LIBRARY PRODUCTION
FDA - Washington, DC
Project: The FDA is rich in diversity, talent and technology. Their culture inclusive and collaborative. Our job was to capture it.
Scope: From an Excel document, phone discussion and a very tight set of governmental requirements, we designed a management and production approach to capture a broad content library at their Washington DC campus.
Scale: Front to back-end production—shoot breakdown, scheduling, coordination, site walk-through and tech check, casting of employees, travel and all the usual production line items that goes with a traveling production.
Usage / Distribution / Channel(s): Website, internal, collateral and print.
Delivered: 100-plus selected, edited, and retouched frames representing a day in the life of the people of FDA. As always, delivered processed as low-res placement jpeg and high-res psd format with matched file names.