Out of home
Project: Martin Luther King, Jr. Community Hospital provides compassionate quality care as it improves the health of its community. As a leading model of innovative, collaborative, community health care, Martin Luther King, Jr. Community Hospital (MLKCH) values the principles of Caring, Collaboration, Accountability, Respect and Excellence.
Scope: A dual purpose production, we contracted to produce a series of images formatted for a range of out-of-home applications (bus side, bus shelter and billboard,) as well as other marketing channels.
Scale: From provided layouts and shot list, we scouted, screened hospital personnel, cast patient talent and crewed-up to produce an exclusive brand positioned content library for MLKCH. Collaborating with agency creative and account management, we handled all production design, front to back-end management through retouching and delivery of final selected assets.
Usage / Distribution / Channel(s): Out of home, collateral and print.
Delivered: A full range of still images representing the people and services of MLKCH,with special emphasis on neonatal—all color graded, retouched and processed as low-res placement jpeg and high-res psd format with matched file names.