Title: “The Path To Citizenship”
Synopsis: The U.S. Citizenship and Immigration Services administers the nation’s lawful immigration system, safeguarding its integrity and promise by efficiently and fairly adjudicating requests for immigration benefits while protecting Americans, securing the homeland and honoring our values.
Scope: From agency provided layouts, we collaborated in producing a five ad campaign that featured customers using digital and environmentally friendly products and services.
Scale: Soup-to-nuts project management, production, and post—inclusive of cost breakdown and control, casting, locations and production design, all pre-production, scheduling, principle photography, and post.
Usage / Distribution / Channel(s): Website, digital, out-of-home, collateral, and print.
Delivered: Five composed and retouched high-res Adobe RGB psd files per specified layouts, plus low-res sRGB jpegs for digital placement.