Project: Advertising, in-store and collateral campaigns.
Scope: Using headlines and copy blocks as starting points, we created action and lifestyle based imagery highlighting key action moments and themed concepts telling stories that cyclists could relate to.
Scale: We did a lot of everything for Giant. From producing shoots in the slot canyons of Zion National Park to the deep trees of Southern California to conceptual studio photography. We had a blast collaborating with the folks at Giant and their agency in coming up with some pretty cool stuff!
Usage / Distribution / Channel(s): Consumer and trade publication, in-store and collateral.
Delivered: Multiple ads and collateral projects.