Our Role
Working closely with the agency and internal marketing, we were contracted to capture the inspiring transformation of Martin Luther King, Jr. Community Hospital, focusing on neonatal care, modernization, and the dedication of its staff. Our role included producing a versatile series of images for out-of-home applications like bus shelters and billboards, as well as other marketing channels. We scouted locations, screened hospital personnel, cast patients, and managed the entire production process—from production design and photography to retouching—delivering a brand-aligned content library that reflects the hospital’s renewed spirit and commitment to its community.