A story about true grit and focus
Nikon
The power that defines an athlete
Freezing the raw intensity of track & field, we capture the split-second timing of seasoned competitors.
The Challenge
Off the track, they are warm, friendly, and collaborative. On the field, they are focused, undistracted, and fierce. Nationally ranked track and field athletes, who performing at their peak, gather to test Nikon’s technology. Our role: Create visually raw, unfiltered, and powerful moments that not only define a sport but also demonstrate what a camera can do.
Scale
Contracted by another production company, and collaborating closely with producers, corporate stakeholders, and their agency of record, we photographed, creative directed, designed lighting, blocked, and directed all required aspirational sports images for Nikon’s campaign.
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Los Angeles, New York, Salt Lake City…
or anywhere you need us!
©2025-2026 C47 Content Lab
All rights reserved. No content may be copied, downloaded, or transferred without written permission.
Los Angeles, New York, Salt Lake City…
or anywhere you need us!
©2025-2026 C47 Content Lab
All rights reserved. No content may be copied, downloaded, or transferred without written permission.