Project: Produce multicultural content representing a range of San Diego Gas & Electric customers using digital and environmentally friendly products and services.
Scope: From want list and fixed budget, produce still library and short clips.
Scale: Soup-to-nuts production management, development, and execution—inclusive of cost breakdown and control, casting, location, production design, pre-production, scheduling, production, and post-production (crew, equipment, talent, locations, logistics, and negotiation for still and two camera live action.)
Usage / Distribution / Channel(s): Website, Digital, Collateral, and Print.
Delivered: Nineteen 15-second multi-shot clips rendered for streaming and a deep content library of color-graded still frames. Processed as low-res placement jpeg and high-res psd format with matched file names.