Project: Martin Luther King, Jr. Community Hospital provides compassionate quality care as it improves the health of its community. As a leading model of innovative, collaborative, community health care, Martin Luther King, Jr. Community Hospital (MLKCH) values the principles of Caring, Collaboration, Accountability, Respect, and Excellence.
Scope: A dual-purpose production, we contracted to produce a series of images formatted for a range of out-of-home applications (bus side, bus shelter, and billboard,) as well as other marketing channels.
Scale: From provided layouts and shot list, we scouted, screened hospital personnel, cast patient talent, and crewed up to produce an exclusive brand-positioned content library for MLKCH. Collaborating with agency creative and account management, we handled all production design, front-to-back-end management through retouching, and delivery of final selected assets.
Usage / Distribution / Channel(s): Out of Home, Collateral, and Print.
Delivered: A full range of still images representing the people and services of MLKCH, with special emphasis on neonatal. All color graded, retouched, and processed as low-res placement jpeg and high-res psd format with matched file names.