Title: “Cowboy Matt” 
Synopsis: Kroger services a diverse customer base in the heartland of America. Cowboy Matt invites all to feel part of the Kroger family.
Scale: Working with the production company, agency, and from storyboards provided, DP multiple day / multiple location production; inclusive of scout, tech check, lighting design, shot design, hand off of assets for editorial finish.
Usage / Distribution / Channel(s): National Broadcast
Delivered:  Unprocessed 35mm film.

Shot by our very own Ulf Soderqvest